Business

Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank | Equity Podcast

Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank | Equity Podcast

Featuring: Allison Ellsworth

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Summary

Section 1: Poppi's Origin Story and PepsiCo Acquisition

  • Founding Motivation: Allison Ellsworth created Poppi in her kitchen to solve a personal health issue. She was drinking apple cider vinegar for its health benefits but disliked the taste, so she developed a formula to make it palatable and enjoyable.
  • Shark Tank Success: The business was initially pitched on Shark Tank, where Allison, who was nine months pregnant at the time, successfully secured a deal....

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